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‘Verity’ attracts thousands to Ilfracombe
15 November 2012
Since her hoist in mid October, Hirst’s monumental bronze sculpture has prompted a dramatic increase in visitors to the Devon town.
Photographed by Steve Russell © Damien Hirst and Science Ltd. All rights reserved, DACS 2012
Statistics gathered by North Devon Council reveal that ‘Verity’ has provided a significant boost to local businesses in the month since her arrival. Councillor Mike Edmunds, North Devon Council's Executive Member for Strategic Planning Development, stated on the release of the figures: “Everyone's noticed there have been more people about and at times the town has been positively buzzing […] Verity is already having a positive effect on the town's economy and I'm sure this will continue over the coming months.”