‘Verity’ attracts thousands to Ilfracombe

Since her hoist in mid October, Hirst’s monumental bronze sculpture has prompted a dramatic increase in visitors to the Devon town.

Photographed by Steve Russell © Damien Hirst and Science Ltd. All rights reserved, DACS 2012

15 November 2012

Statistics gathered by North Devon Council reveal that ‘Verity’ has provided a significant boost to local businesses in the month since her arrival. Councillor Mike Edmunds, North Devon Council's Executive Member for Strategic Planning Development, stated on the release of the figures: “Everyone's noticed there have been more people about and at times the town has been positively buzzing […] Verity is already having a positive effect on the town's economy and I'm sure this will continue over the coming months.”

See footage of the installation of ‘Verity’ here. Exclusive images which trace the story of her fabrication and journey are available here.