7 October 2013
Quoting Constantin Brancusi's statement: 'when we are no longer children, we are already dead', Hirst explains: 'I hate the idea that kids shouldn't be able to enjoy or understand art, so incorporating my work into one of the most ubiquitous children's learning tools felt completely natural.'
Produced with child friendly ‘soya bean ink’, ABC is a new colourful way to look and learn about the English alphabet. Each of the twenty-six carefully selected images span Hirst’s career, representing his iconic imagery. It is also a window into typography, each letter represents an alphabetically led font, A is for Albertus, B is for Baskerville.
Please visit Other Criteria for further details.